why do i need an enewsletter?
An enewsletter is an extremely effective marketing tool that keeps you in touch with your customers and your potential customers.
The main advantage of an ‘electronic’ newsletter (as opposed to a printed newsletter) is that the reader can easily interact – using links to visit your website, contact you by email, enter competitions, visit specific ‘special offer’ pages etc – all with the click of the mouse.
Another important advantage is the cost. To send 500 regular first class letters would currently cost £195 just for the stamps. Plus you would have to add to this the cost of creating the newsletter, paper, ink, envelopes and time spent packing and posting.
The enewsletter offers a cost effective alternative